What I noticed lately of online niche marketing is how it is driven by the approach adopted to target and drive traffic to generate income. Many may feel that my approach is more idealistic than money-making, but I am inclined to stick to my guns because I strongly believe that whatever niche your choose to generate traffic and income must reflect your interest in that topic and more importantly, for the long term.

Then and only then can you fully immerse yourself in thoroughly researching, writing with inspiration and marketing the niche whole-heartedly for a long time to come. Remember, Personal web branding is important, and branding is a direct by-product of your web creations.

There are 2 approaches online niche marketers adopt. The first is what I would term as Keyword Driven Niche Marketing. It is the fast forward approach whereby you simply go to your niche finding software, click on the niche for today to generate a random choice of keyword or related keywords. You check the supply and demand of the niche. You then go through the process of producing keyword rich niche good content and populate with adsense or affiliate links.

The alternative approach is more of Emotive Niche Marketing. It is one whereby you pre-define your desired niche, run preliminary checks on the demand and supply of the niche. The difference kicks in here. You research and drill down to explore the type of forums & clubs your niche target participates in, the kind of lifestyle behavioral traits they possess, the kind of passionate hobbies and interests they have. Join their activities, Understand their mindset and what drives them, Live & experience their lifestyles, Find out their needs and provide the appropriate offerings. Essentially, generate strong bonding via active social networking with your niche target segments. This is also good web branding.

Do you see the difference between the 2 types of approaches? Yes, the first is aimed at methodically building traffic and ranking, the second is truly bond-building to last over time.

However, let me clarify that we are not here to judge the effectiveness of either approach. The effectiveness depends on the creator’s expectations and purpose. And real life tests have been conducted by online niche marketers that both approaches do work.

Next stop, we shall start exploring the Keyword Research approach to exploring Market Demand of your intended Niche.

For more information on Online Niche Marketing, check out How To Dominate Your Niche Markets For Small Businesses.

There is no right or wrong about which perspective one takes. It all boils down to the objective of the site owner and his or her trade, of which will determine what perspective he or she will take to catapult the site to the next level. For instance, a site owner representing a corporate entity would likely design the site with an information-centric perspective, whilst an avid online e-marketer will be ecommerce-centric.

I would consider that every business is in a niche of its own. The main difference being that it’s either a broad niche or a narrowly-defined niche .

While searching for business ideas, both traditional or internet marketing alike, we start off exploring a viable board industry, narrowing down to a digestible segment and finally specializing in providing a focused line of product offering.

So essentially, the extent of the niche depends on the breadth & depth of your product range, your chosen target market(s), and the market needs to be fulfilled.

For example, you could consider an Aston Martin dealership selling a couple of Aston Martin DBS per year. Or you could also consider a Toyota dealership selling a couple thousands of Toyota Corrollas per year. The former is obviously a Super Niche while the latter is a broad one.

Similarly, in internet marketing, there is also need to niche both your product offerings and target segment. The reason being that as an internet marketer, you only have that much time and energy to ensure certain level of success.

Your internet SWOT and viability analysis are much more skilled and technology-driven. You use keyword search tools, and supply search tools to measure the product’s potential viability. You use traffic-driving tools to route internet traffic to your site optimizing backlinks from social networking & bookmarking, social media, article marketing, link-exchanges etc.

The smaller the niche, the greater the amount of effort to grow your product offerings separately, differentiate them, maintain your clientele base. Traditional brick and mortar businesses need to build-in the niche segments expansion requirements, be it from marketing or budgeting perspectives.

Internet marketers are able to achieve greater operational efficiency, sometimes at faster pace, by leveraging upon ready or customized technology-driven tools to manage the ever-growing number of niche offerings within a portfolio.