Companies large and small nowadays have begun leveraging on QR Codes and incorporating them as part of their marketing as part of their small business marketing strategies. Back in those days, the Japanese were the first to apply 2D codes or Quick response (QR) codes to tracking the auto parts throughout the supply chain. Nowadays, QR codes are not only used in operations but have also been adopted emphatically by marketers as part of their advertising and promotion mix.
Quick Response Codes = QR Codes
QR codes are not complicated codes that serve to confuse our lives. In fact, they are simply codes designed in a pattern format and arranged in squarish blocks place onto a white background. These codes are embedded with information meant as advertising and promotion messages that can be accessed via one simple click on your mobile device. Companies big and small, have jumped onto the QR Code Bandwagon and begun to tap on the vast potential of this marketing avenue, ranging from pushing coupons, time-sensitive offers, discount promotions or simply advertising their wares or launching a new product, not to mention also conducting branding exercises too.
The key reason why companies of all sizes can tap on this marketing channel is due to the fact that the QR code is a versatile tool to say the least. You can choose to embed all kinds of information about your product, company for any type of marketing activity you can think of, such as launching a local-based marketing campaign or a regionalised advertising exercise. In fact, you can also use QR codes for surveys and gather consumer feedback about on products or services.
And if you are a local small business owner who is looking to building your customer list of mobile numbers, there is no other more direct and effective approach than tapping on the QR codes to build that list. And if you have a website or a Facebook Fanpage, you could also use your QR code to drive traffic to them.
All that said about the endless uses and benefits of QR codes, and still many businesses do not know enough of the benefits of it and hence shun away from this very efficient and cost effective tool. It is indeed sad that ignorance and fear of avant-garde technology is standing in their way of business bottom lines. Here are more advantages of QR codes to sway your stand.
Low Cost and Paper Free Channel
The way QR codes works is that you simply click on them and view the data or information embedded in them. You can view it any time at your own convenience. As you can see, this delivery process is literally paper-free and absolutely low or no cost to you. Not only do you get to play your part to foster a green environment, you also save on costly reprints of your advertising and marketing collaterals.
Curiosity-Enhanced Excitement Generates Sales
That QR code is indeed an odd looking square mash of tiny black dots on them. As this is a fairly new approach to marketing, many consumers are still not widely exposed to this tool and many would be curious as to what is embedded within the code. This could lead them to click into the icons for more information and eventually generate greater sales.
Instant Response For Product or Company Information Requests
By Quick Response Code, it literally means instant response. Now you no longer need to wait indefinitely for that product information email to come by in your inbox, or wait endlessly for the snail mail to come. Potential consumers will appreciate the instant access to pertinent information.
While QR codes is still a novel concept it has indeed caught on and it will not be long before businesses compete in this arena fast and furiously selling their wares.
Check out more on Mobile Media Marketing and Small Business Marketing Strategies.
