During the course of my consultancy work, I realized that many of my clients from small and even medium sized businesses lack the proper business and marketing plans in place to map the strategic direction of their businesses. This is the key reason why 70% of new businesses fail within the first year of business. Hence, I have taken the onus to provide the key and critical aspects of What successfully Drives Your Business Fast Forward in this series of small business marketing strategies and planning guide.
There is however, two key groups of people who are entrepreneurs and business owners while the other group are the salaried employees. The former group is more often than not, doers, whilst the latter group tends towards being planners.
Being a “Doer” means that you have the willingness to take charge, assume responsibility, make things happen rather than wait for things to happen. The mindset of the Doer is one which is always at the forefront of business ideas, adventurous in trying out new concepts, yet clear minded of the priority of the business and customer needs, is financially apt and in some cases, are often very much contrarians in their business perspectives from their counterparts. Planners take the more stable yet very conservative route which encompasses very detailed step by step, conscious planning of the entire process of doing business.
That said, there is no negative connotation in the above intended. In fact, it is to highlight the fact that in a business entity, you would in actuality need both types of personalities to maintain and grow a business, as long as, either personality does not over exert their characteristics overtly.
In addition, my personal experience is that there are small business owners who are doers doing the wrong activities the right way or doing the right activities the wrong way which often than not means running the business up the dead end. Hence, if you wish to be a doer doing the right marketing activities with the right way, you will definitely need proper business planning and small business marketing strategies to support you along the way. And you really do not need to spend weeks or months to draft a proper business plan and small business marketing strategies. The key components lie in working out the what, why, when and how as well as the related allocated budgets.
