In Part3 of this series of “Internet Marketing For Small Business – Do You Have An Online Marketing Strategy Yet?” we shared the idea of web internet marketing and the greater perspective of integrating the strategy with the marketing plan. Part 4 will discuss in depth on targeted email marketing. Integration will again be a significant part of this strategy.
Targeted Email Marketing Strategy
As stated in Part 2 of this series, targeted email marketing is the internet version of direct mailing strategy of your promotion marketing mix. While it might seem an easier process to manage than traditional direct mailing, there are particular aspects of the process that you will need to execute care and EQ.
Permission Marketing – Have You Opted In Yet?
Firstly, you must know that with email marketing comes the key concern of mass spamming. In order not to be branded as a spammer, you should install an emailing procedure that does is legitimate. This means that we should request that the interested individual opt-in, that is to give permission for you to email them information. This is what is otherwise known as permission marketing.
Due to the fact that this is rather complicated procedure to follow up with, you should be using an autoresponder. It automates the process from sending emails, follow ups, monitoring click-through rates as well as helps you to manage your customer/contact lists. You can easily find top notch full service autoresponders for less than $20 per month or you might wish to consider customizing one in-house for your particular email marketing needs.
Key Factors Contributing To The Success Of Targeted Email Marketing
Email marketing, if executed correctly, can be a very targeted approach which could bring in lucrative revenues at the click of a few buttons. However, that said, your reputation, brand positioning, customer relationship management skills and customer loyalty contribute cumulatively to this end result.
Email marketing requires an abundance of tact, and effort to build relationships. Sending too many emails to your clients or not keeping in touch often enough could equally result in a high un-subscribe rate. Striking that balance takes a lot of effort, patience and experience over time.
If you should intend to embark upon an targeted email marketing strategy, you must be prepared to spend time and learn the skill of online relationship building. Start a newsletter which keeps your clientele informed and updated, giving away free product samplings or free educational info in the form of ebooks, CDs, DVD, or simply a series of related videos. Flood them with quality value for free, and foster a binding relationship preparing them for your up-sells and cross-sells in the future.
Email Marketing Monetization Strategy
When the fruits of your labor is ripe for picking, you will naturally start to up-sell and cross-sell your products and services to your clientele. You might wish to also plan ahead with a comprehensive email marketing monetization strategy which encompasses marketing your own products to your own list as well as Joint Venture with other list owners to cross sell and up sell each other’s lists. This latter approach has proven extremely lucrative to large list owners. However, that said, you need to have exceptional relationships with your clientele in order to achieve good results from this approach.
To check out the 3 other parts to this series, Click Here.
Also Find out more here about small business marketing strategies and internet marketing for small business too.
