Search engine optimization or SEO is the granddaddy of internet traffic and even Google’s algorithms fashions after the basic principles of SEO. Ensuring that the website is SEO optimized is every webmaster’s objective. But this could often set you back by tens of thousands of dollars if you are not apt the SEO skills. Hence, it is no secret that all internet marketing for small business hinges on your SEO abilities as a business owner.
The main purpose of this post today is to cut through the maze and lead you directly to the key drives of Search Engine Optimization or SEO, thereby providing you with a toolkit of Low Cost High Impact tactics for your website.
Tapping on Authority Sites
One low cost SEO approach which gets you results is through link exchanges or linking to and from other web sites. Certain links exchange activities cost next to nothing, if you know how to do it correctly. Before you even contact the webmaster of the website you wish to exchange link with, use a few key criteria to evaluate whether the link exchange will benefit both of you mutually.
Check the Alexa Ranking, the Google Page Rank, Links, Search Ranking, Authority Level of the target website. Alexa Ranking tells of traffic, the lower the number the better the traffic, although some would rebut that this benchmark is useful more for the internet marketing fraternity and that page rank is less critical nowadays. Google Page Rank is defines the importance Google places on the web page or site. Search Ranking of the target site should be in first page for the main keywords that both your sites share, hence allowing leverage for your site. Inbound Links of the target site is key to indicating the Authority and traffic, and the greater number of links the better exposure the site has seen. Finally, whether the site is an Authority site depends much on all the above factors combined. Successfully Linking to a high PR and Alexa Authority site is could eventually help you gain improvements to your page ranking and hence, traffic optimizing your site.
Article Marketing For Backlinks, Exposure Over Prolong Periods
Article Writing with keyword rich great content should be a key approach of all webmasters. You may choose to write your own articles or outsource the writing. But key to the concept of article writing is to ensure that you optimize each and every article for maximum SEO leverage. Take additional care to optimize your title, meta, keyword tags, anchor tags, resource box. Take heed never to keyword stuff your articles as this has become taboo in the white hat SEO fraternity.
Article Marketing, the next step after having written your articles helps to generate extend and long term exposure and visibility for your Internet business sites which is also an excellent effective approach to generate back links for your website too. Essentially, Article Marketing is article submission to the major article directories. This is rather manual and you may consider getting someone to assist you in submission, hence freeing up your time to do more critical activities.
Navigate The Reader To Your Destination, Subtly
Key to a good navigation system is ease of use. Navigation must be simple, your website should be clean and easy to read, not cluttered. Never use dark or black background with reverse white as it is very taxing on the eyes. Include a site map in your tabs for the human readers and for the cyber search bots, install a sitemap plug in.
For better control and routing of traffic, there are also tactics which subtly guides the reader through to where you wish to lead them. This is done by intelligent navigation, utilizing routing buttons and prominent anchor texts.
Now that you know, off page optimization such as making slight adjustments to your website or some research on potential authority site linkages and more hard work on great article marketing could all contribute to your enhanced net traffic. It is however, critical to note that SEO tactics are not limited to the above but entails much more.
Low Cost High Impact SEO is in fact not simply for the low budget internet marketer or internet marketing for small business, but also utilized for business or corporate sites as well.
