The key objective of the Small Business Marketing Strategies is to build trust, loyalty and lasting good relationships with your clients with the main purpose of generating future sales. Statistics show that Customer Acquisition costs at least about 5 times more expensive than Customer Retention and it is no wonder that successful businesses go to lengths to foster engaging relationships with their existing customers.
As Trust is the Foundation and key to any sustaining relationship between two parties, and this is ever so true with business relationships. With trust comes confidence in your product and services, thereby meaning that you are more inclined to generate more future revenue from them over the long term. Below are the Customer Retention Small Business Marketing Strategies and tips on building trust for great long term customer relationships
Position Yourself and Your Business As The Must Have Resource
Information, be it generic or specific to your products and services can be critical to the final buying decision of the customer. Provide information which are accurate, timely and useful to your clients. For the less internet savvy clients, you may wish to set up a monthly newsletter to be sent to all by snail mail.
Whenever possible, include a blog section to your company and product websites and provide constant updates and useful information to clients. Email them whenever you have fresh content that you think they might be interested in. You can provide free physical or online training on how to use your products and services or conduct webinars.
Adopt A High Touch Strategy
Content can come in the form of articles, video or audio. When you write articles and publish them on your website, article directories as well as complementing product websites, you are establishing yourself as an expert who knows about the subject in depth and will to share pertinent information thereby helping you to build trust and loyalty.
Keeping constantly at the top of mind is very important to your business. Successful businesses often adopt a high touch strategy which embraces the concept of regular and consistent contact with potential and existing customers to facilitate interest and high mindshare. Your tools of communication include email, snail mail, phone, newsletters etc. You can even do surveys, polls, online or paper based focus groups to generate feedback for product and service enhancements.
To build trust and long term relationships with customers literally means that you whole heartedly avail yourself and your business to their needs, being accessible at most times and always listening to feedback for product and service improvements. This is essentially one of the key success factors of Customer Retention Small Business Marketing Strategies.
Stay tuned for Part 2 of this series.
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