When conducting internet marketing for small business, the key lies in the ability to drive traffic to your website which sells your products. If you have been running a physical outlet, you would know that it is not unlike the conventional brick and mortar business selling physical goods within your store which requires physical traffic flow in order to move your products. The fundamentals of business planning and working out your small business marketing strategies remains the cornerstones of marketing and selling online.
Twenty years on since the internet debut, we have used it extensively for almost any facet of the business and marketing functions, amongst which are direct sales, public relations, customer service, market research etc, all done within the comforts of our own homes.
That said, there is still need to deal with product creation, development and implementation of the marketing plan, albeit a rather different one from your traditional one that you are so used to. In internet marketing, assuming that you are selling online, you require a strong grounding on search engine optimization SEO, monetization methods like affiliate marketing, email marketing and internet advertising as well as traffic driving approaches.
Below are the three key paradoxes of online selling that have both fanned as well as impeded its growth.
First Paradox of Online Selling – Lag in Webpage Loading Time
There is a small paradox which lies in the way of online selling. Understand that the loading of a webpage can make or break a sale. The time taken to load a page can be delayed due to slow network performance and test the patience of user. In fact, many internet marketers have missed many sales in this scenario. The key reason behind this loading delay could be largely due to web design and content. Create a webpage full of graphics will intensify the slow speed of loading.
Second Paradox of Online Selling – Lack Sensory Touch and Taste
When you buy online, you are unable to physically touch and feel the product, taste the freshness nor can you test the authenticity of the product, all factors that are required to make informed decisions. The way to work around these issues is to sell products which do not rely on touch and taste. Many internet marketers also begin to offer good amount of discount to attract online buyers as well as liberal refund system.
Third Paradox of Online Selling – Online Payment Security
Ask any customer what is the key aspect that holds them back from buying online and you will find that it is almost always Online Security. The lack of online security breeds from rampant identity theft, which largely entails theft of credit cards, and other online payment processes. While that was a misnomer on the part of customers, it has taken many years since to reach the level of security that we now enjoy. Many websites engaging in direct sales are well networked with trusted and secured payments sites, providing users extremely high level of online payment security.
In recent years, there has been a quick rise of internet users purchasing online, fast reaching the one quarter mark. Such growth has shown maturity in key previous barriers which include online payment security, and the product delivery process of electronic commerce.
Check out Internet Marketing for Small Business for more information on Online Businesses.